"12-Story Staging"
By: Carolyn Heinze
Jeffrey Studley has sworn off being an early adopter ... until the next time. "We have always tried to be at the state-of-the-art, and becuase of that we have too often been at the bleeding edge of technology and suffered the frequent pain that early adopters often suffer." claims the president of CPR MultiMedia Solutions, a full service rental and staging firm nestled inside the heart of the country's political beltway. "I have learned that if you are not a really large player with really deep pockets, that is one of things you have to do in order to maintain a high profile and a competitive advantage. I have sworn off being the first to buy something -- probably 10 times. Then something comes out and there I am, lining up to get it."
This willingness to create hasssles for himself is bourne out of Studley's mandate to, as he puts it, operate a "client-driven" company that caters to the needs of its customers, whtever they may be. With a client list boasting the likes of the White House Communications Department, the NASA Goddard Spaceflight Center, the Greater Washington Board of Trade, Silicon Graphics, AOL, and HBO, it's important to provide the latest and greatest technologies the market has to offer, despite the technology-related hassles that may ensue. ...
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