The expansion of CPR's in-house creative department is directly related to the addition of Encore. "Early on, when we started to see solutions that brought video, graphics, and computers into a high resolution domain, we thought the Holy Grail was upon us," comments Jeff Studley, president of CPR. We looked at several platforms, and considering the client base that might be interested in this technology. We did our due diligence, and Encore was the choice. What we find ourselves doing in the creative department is way beyond your typical soup-to-nuts projects. Clients already know how to prepare the clips and PowerPoint presentations. What we help them with is preparation for a fully integrated large screen presentation. We're very skilled at thinking in aspect ratios and manipulations that relate to a widescreen event world, it's a little jazzier, and a lot more animated.
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