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 When it comes to riding the cutting-edge of the experimental meetings world, Birmingha, Ala.-based The C.W. Allen Group, led by Charles Allen, takes a high-concept idea and runs with it. Meetings MidAmerica asked Allen for three recommendations about how meeting planners can extend the experience value of meetings in today's environment, and here's what he came up with:
"My first recommendation would be to add a cutting-edge event TV program. This would feature breaking industry news from the show floor, feature headline interviews with the show's major 'players', product demonstrations, and 'highlights' of people and events taking place during the show. The reason I like this innovationi sthat it provides a vital service to your participants, and it can be fully paid for ... or at least subsidized through the selling of sponsorships...
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